Promotional items have become increasingly common in the world of business as companies and entrepreneurs look for ways to separate themselves from the competition. These items usually come with brand logos and brand names and act as a constant physical reminder of the brand and its values. Deciding on a promotional item to use might not be easy, but as a business starting out, the cost of production and the effectiveness of this promotional item carry the highest priority on your list.
When in search of a cheap and efficient option for promotional items, a few come to mind, but not many have shown the longevity and dependability that posters have. Posters have been a trusted means of advertising for ages, and this is not for their aesthetic qualities alone. Posters provide a low-cost and efficient means of marketing, making them well suited for small business startups and much larger corporations.
As a new or starting business, posters that can be printed at HelloPrint can serve as a solid source of advertisement and also be a means to get the name of your brand into the minds of potential customers.
This article aims to guide you on how to boost your brand’s visibility using posters.
Target your preferred customers
When creating your poster, do not just put your ideas together randomly, hoping that anyone who sees it likes it. There is hardly a better feeling than reading something that you find relatable; hence, create something that a group of people will be able to relate to.
Know the strata of people your products or services relate to, and then target this section of people when creating your poster. Make use of what you would assume are their likes and dislikes when designing this poster. For example, if you sell men’s sportswear, you would want your poster to have darker-toned colors and a more masculine design.
A captivating headline
You want your headline to be bold and captivating. Use words that you know will resonate with your audience and interest them enough to look at the poster with greater attention to detail. The headline has to be strong enough to pique the interest of the reader.
Use a font that is bold and legible for this headline. You have to pay attention to positional hierarchy when deciding where to put the headline and how large you want the fonts to be.
Use eye-catching visuals
The visuals of your poster have the most important duty on this poster. They are to attract the attention of the viewer and be fascinating enough to convince the viewer to read the poster. The visuals for your poster can make or break it, as dull visuals would mean no one would read it.
There are two main contributors to the visuals of your poster:
- Color: The color of your poster greatly affects how often it is interacted with. Again, depending on your target audience, you are to choose colors that you know will affect the way they feel and the way they interact with your brand or business. Whatever colors you select, ensure they are vibrant and easy on the eye.
Be sure to include brand colors, as the entire point of this poster is to improve your brand awareness. Incorporate your brand colors into the design and ensure it balances well with the rest of the colors you have chosen for your poster.
- Images: Images are extremely important to your poster, and it is important that you get them right when selecting them. It is important to stay on theme when selecting the image for your poster. Choose one that is relevant and makes sense in the context of your message.
Another important key when selecting your image is the quality of the image. Download high-definition images that improve the overall aesthetic of your poster.
Unique typography
Typography is simply the art and technique of arranging writing to make it legible, readable, and appealing when displayed. It is divided mainly into two parts.
- Font selection: This is the act of choosing or picking a font for your poster design. Font selection may seem easy, but it might end up being a stressful process of looking through multiple fonts in order to pick one that best suits your design. Selecting the wrong font might mean your writing will look out of place with the rest of the design, but once the right font is selected, it can make the entire design look like a single unit.
- Letter editing: When your font has been selected, you might want to give it an extra touch in order to make it feel uniquely made for your poster design. You could look through Pinterest or other sites across the internet for some inspiration on how to edit your letters.
An engaging body
After the heading and design have captured the attention of the reader, you are charged with ensuring you do not lose this reader through the rest of the poster. Keep the necessary information simple and straightforward.
Ensure this poster includes a call to action that directs the reader to what they need to do.
Insert the brand logo and brand name on parts of the poster where they can be easily seen.
Strategically place these posters
After you are done with your design and printing, your work is not yet done. It is your responsibility to put up these posters in locations where they can easily reach your target audience. Be it near malls or gyms, ensure that they are placed where they can be seen by potential customers.
Conclusion
Brand visibility is not built overnight. It is achieved by consistently putting the name of your brand in the faces of customers and potential customers. Posters allow you to target the audience that best suits you and stay in their minds for long periods of time. Stay in front of the competition poster at a time.
