A real estate salesperson’s worst nightmare could be representing the home of someone who has been successful in ONE sales arena … and thinks that THAT experience translates into residential real estate sales. Most agents in this spot might find this kind of customer confronting, unknowingly defending their knowledge base just to justify their role.
Not Debra. From our first meeting, Debra embraced my opinions and observations about the market in a genuine and non-placating manner. Rather than resist my input – she leveraged it, wrapping it with her own extraordinary skill set as she created excitement while also directing me to get the house in shape to sell. She was professional, precise and strategic; and in kind, raked in three contracts and a sale that was 2% shy of asking price, in under 3 weeks.
As easily as she read my “hands on” nature, her ability to read people and then tailor her actions to best suit that individual is, both, impressive and efficient. She is an extraordinary Real Estate Professional for anyone regardless of how involved they want to be, and I count our working relationship as one of the most delightful of my sales career. If selling your home, strongly consider a working relationship with Debra. You will not be disappointed!!
Jean Marie Bridges | Chief Talent Director, Indolis Partners
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Top Atlanta Agent
Debra Johnston is Atlanta’s Leading Luxury Realtor and a Global Luxury Specialist with Coldwell Banker Realty. Her extensive clientele network and relationships with entrepreneurs, Fortune 500 executives and celebrities in the entertainment and film industry make her one of the most sought-after luxury real estate agents in Atlanta. With a love of architecture and a passion for design, real estate comes naturally to Debra. “I specialize in superb marketing to best represent each client’s property.”
Debra recognizes the importance of exceptional customer service. Her network of luxury agents worldwide as well architects, builders and designers enable her to stay up to the minute on the latest trends in real estate and the market. Best of all, her enthusiasm is genuine and contagious. Her representation of both Sellers and Buyers is simply the best and does not end at the closing table. She continues to be a valuable resource to all her clients.
Debra’s marketing strategy consists of superb photography and video production as well as a prominent internet exposure that translates into maximum exposure for her clients. With a sharp focus on the luxury market in Atlanta, she continues to surpass her competition and set record breaking sales each year. Debra represents clients from Los Angeles to New York and beyond and strives to deliver outstanding service each time.
Debra has cultivated a proprietary, cutting-edge marketing strategy to provide her listings mass exposure through a distinctive and unique complementary blend of press-marketing, search engine optimization, and technology coupled with superb video production and photography. Her increasing national and global luxury influence and presence is driven by her exclusive national memberships with Realm Global, The Pinnacle List and Haute Residence. She is known as a luxury real estate influencer as described in her website, YouTube channel, and partnerships with high-authority channels like Yahoo Finance, Reuters, Bloomberg, FOX, ABC, NBC, and more.
Debra is regularly featured as Atlanta’s top luxury real estate agent for her expertise in luxury property buying trends, dealing with high-profile properties and diverse clientele, ranging from entertainment personalities to corporate executive to entrepreneurs.