Influencer marketing continues to play a crucial role in digital marketing, even in 2024, and shows no signs of slowing down. With the advances in AI, brands, content creators, and entrepreneurs are on the lookout for ways to maximize their reach and expand their influence.
Statistics show that the worldwide count of professional content creators has hit 50 million, generating over $100 billion as an industry. This massive industry and its promising figures tend to move with the tide of technological innovation. And currently, it’s riding the AI trend.
In this post, we’ll look at the latest AI trends disrupting the influencer marketing industry in 2024 and how this evolution is shaping the industry.
1. Virtual Influencers
Artificial intelligence is making transformational moves in the influencer marketing space, and one of the most revolutionary new introductions is virtual or AI influencers. These are virtual characters composed of bits and bytes instead of flesh and blood like traditional influencers.
These computer-designed individuals have impressive visual details and unique traits and are skilled at interacting with audiences across diverse digital platforms. Unlike their traditional counterparts, brands and content creators can use services like Foxy AI to design their AI twins with a few clicks.
This digital and AI-generated version of a traditional influencer can chat with followers all day and night. AI influencers are also capable of communicating in multiple languages. They can provide social media accounts with a continuous flow of engagement and content.
The possibilities are endless. Already, half of the people who tried AI influencers have nothing but good things to say about it, citing their experience as “super positive.” It’s easy to see how AI influencers will transform the entire industry.
2. Global Access to Audiences and Creators
Meta recently launched an AI model capable of understanding, transcribing, and translating about 100 languages. Meanwhile, TikTok employs AI-derived translations and captions, while YouTube is trying out AI-enabled tools for translating videos.
In short, influencers will soon be able to produce content for a global audience since language barriers will be a thing of the past. AI now enables content creators across different platforms to convert the audio and captions of their videos or posts into multiple languages.
With these features, influencers can expand their reach into new markets, increasing their incomes and earning avenues.
3. AI-enhanced Insights And Strategies
Up-and-coming influencers will have more alternatives thanks to new AI technologies and AI-powered tools. As usual, when we consider influencers, we usually picture someone who is on camera endorsing a company, item, or service.
For them to be successful and be recognized by their audience, their appearance and public presence tend to be essential.
While non-influencer content creators may occasionally get away with remaining anonymous, influencers do not have the same luxury. However, many argue that AI can change that soon.
There will be more opportunities, so if you’re the kind of influencer who prefers not to be visible to the public, you may set up a faceless YouTube channel or social media account and employ artificial intelligence (AI) to come up with ideas in the background.
Ultimately, you can picture yourself occupying the position of creative director, powered by AI to express your creativity. If you don’t want to appear standing in front of the camera, AI-powered technologies provide numerous possibilities for fueling your creative influencer career.
4. Advanced Targeting and Lower Costs
Recall how we previously stated that artificial intelligence removes obstacles for influencers and creators entering new markets?
AI is probably going to usher in a new generation of content producers who will push fresh ideas to the forefront by taking down those boundaries.
Consider how different the model of content creation needed for the people creating Midjourney content is from that of the average person who enjoys being in front of the camera. So, don’t be surprised if it ushers in a whole new era of content creation and distribution.
As an aside, for those who don’t know, Midjourney is a generative artificial intelligence service and tool that creates graphics based on natural language queries.
If the number of influencers and creators spikes, the expenses related to hiring and working with influencer marketing in the long term may go down for many brands.
Influencer marketing is ultimately a supply-and-demand market, with brands and businesses providing the distribution while influencers provide the product. The entire industry may witness a decrease in expenses and CPMs overall, as well as an increase at the field level.
Conclusion
Unique virtual characters and the ability to recreate a clone of real influencers to have the same voice and exact look using AI opens up several avenues in influencer marketing.
This presents an unprecedented opportunity for brand personalization and creative expression in the industry, which is set to reshape how content creators reach and engage their communities of followers.
To fully leverage this new wave of AI trends for maximum growth, you should be open to combining human creativity with the latest AI tools. Doing this will position your brand at a unique competitive edge and at the forefront of this AI revolution.
But most importantly, it’ll help yield more meaningful relationships with your target audience.
