Once inside a retail store, it takes merely 10 to 15 seconds for a customer to decide whether they want to shop or not. A glance at the layout is enough for a customer to predict the shopping experience they will get.
While it is impossible to impress any customer with the offerings in such a restricted time window, impressing them with the design features of your store is crucial. A sensible layout and appealing interiors can make them stay and indulge in shopping.
Here are some design ideas that may help you design a retail store to provide a great shopping experience.
Create a beautiful window display
Even before your customers enter your store, they savor your store from the window. And so, it would not be wrong to say that window displays create the first impression. Hence, ensure that you create a beautiful window display.
There are two approaches to do so- one is creating an informative display that entails every information such as price and associated products. The other one is artistic, which is all about displaying your products as aesthetically as possible.
Whichever route you go, ensure that it is eye-catching.
Plan the entrance strategically
Touted as the “decompression zone,” the threshold of your store sets the tone for shopping. Once the customer is inside your store, they take a moment to grasp the visual details, study the offerings, and decide to go ahead or go out.
Once you have managed to gain the interest of your customers through the display window, take things ahead by introducing them to your best self, right at the threshold. You can do it by planning your entrance wisely.
Create the threshold design in a way that compels the customers to go ahead and shop from your store. Make them feel welcomed by keeping the entrance simple yet attractive. Display your best products with a hint of information. But, steer clear from thronging the entrance with products or vital information. The idea is to create an air of interest around your products and entice the customers to explore your store.
Use signage wisely
Customers always seek a trouble-free shopping experience. No one would like to go around aimlessly in search of an item. To make it easy for your customers to find whatever they want, use bold signs.
Store aisle signs help to draw their attention to relevant details. Moreover, they also give references to the items the shoppers don’t even know they needed.
Use the signs tactfully. Select a bold color that draws eyes and pay attention to the design features. Get customized signs and markers to go with the décor of your retail store.
Create a thoughtful path
The layout of your store should not allow high traffic in a particular zone. Design the layout and path in a way that promotes a seamless flow of traffic evenly across the store.
High traffic in a particular area can piss off your customers, more so in the current scenario where social distancing has become an integral part of wellbeing.
Do not underestimate the power of lighting
Needless to say, lighting is one of the most important elements in the interior design of a retail store. Light helps you to create the effect you want to cast on your customers.
Use dim lights to create a cozy atmosphere and sharp white light to create a modern vibe. Use bright display lights to focus on the products.
The bottom line
Retail store design impacts sales. An organized and aesthetic store often attracts more shoppers than an unorganized and aesthetically unpleasing store. Whether you are establishing a new store or re-doing your old one, use these design ideas to provide a great shopping experience to your customers and boost your sales.
