Boosting productivity in the real estate business is not just about working harder, but smarter. Investors, agents, property managers, and brokers are always busy taking care of acquisitions, handling clients, and analyzing deals.
Already having a lot on their plate, real estate businesses need innovative strategies and tools to reduce wasted hours. Business growth can be maintained only if their core energies are focused on what’s important, not on activities that can be automated or delegated.
According to a global survey, 34 percent of real estate firms have upgraded to modernized systems. In the US, the real estate industry is valued at $3.4 trillion as of last year.
The First Call Matters
Whether we admit it or not, many of us judge a book by its cover, and a person by his or her clothes. Similarly, when we get a call from a real estate person, the first few minutes make or break how we proceed further.
As PATLive notes, in the real estate industry, first impressions matter.
We look at a few tools and methods that can lift the productivity graph and streamline the workflow.
CRM (Customer Relationship Management) For Tracking Leads, Clients and Properties
Acting at the right time is vital in the real estate business. As you may have experienced, clients would be anxious to close the deal in the evening, and by the next morning, there would be hesitation and coldness in their voice. If the follow-up and closing activity is not done at the right time, there is an avoidable loss.
A CRM system is like your own personal assistant which can automate email and messaging responses, and manage client contact details. It can also do follow-ups on emails, track all interactions, and file them in one place where they are searchable without effort.
With organized data at your fingertips, you won’t miss any critical follow-up and can focus on timely deal closing. As they say in this business, timing is everything.
Save Your Energy by Outsourcing Daily Tasks
There is only so much you can do.
Hiring assistants and employees to do your work can be a headache and leak crucial information. Having an answering service for real estate investors, brokers, agents, and property management firms can be a game-changer.
It would ensure that your calls will be handled in a prompt and professional way while you are busy with closures. Let’s face it, we can’t trust anyone as much as we trust ourselves.
Staying Accessible For Potential Clients 24/7
In the real estate industry, opportunities come at any time of the day or night. Being available 24 hours a day is essential, as every call is important. It’s highly unrealistic to be available for calls at all times.
Answering services and virtual assistants have been specifically designed to automate this crucial aspect of the real estate business. This helps you invest more time in the business aspects with better ROI.
Industry professionals who use this tool find it indispensable and wonder how they ever went without it.
Property Management: Simplified And Accessible
Managing properties requires a varied set of skills as it involves client/tenant communication, rent collection, lease renewals, and tons of other documentation.
Property management software is essential to automate such processes. The best part is that secure digital storage of all the information makes it always accessible on the go, on most devices. It reduces the time wasted in manual tracking and searching, and going back and forth for some crucial piece of document.
Tools For Remote Teams
Anything that is miscommunicated can have major ramifications in deal closures. Clear communication, therefore, is extremely important for any real estate operation. This is evident when one has to deal with agents, contractors and brokers spread across different time zones and cities.
Tools like Slack and Google Workspace are essential for keeping the teams connected at all times, improving real-time productivity.
File sharing and video calls are the most fundamental use case for the real estate industry. Ensure that everyone in the team has access to such tools and is trained on using them efficiently.
Helping You Focus On What Matters The Most
Running a real estate business is no cakewalk. If you are not delegating some part of your work, not automating the non-urgent aspects, or are not streamlining the administrative workflow, you are wasting precious time.
Instead of reacting to every email, phone call, or text message you receive, it is better to use your time in building relationships and expanding your portfolio.
Use the tools we have discussed to stay responsive and agile, focusing on what truly matters to your work.
