As a business owner, you can reap many benefits by organically growing your leads with the help of an NFC or QR-coded digital card. The hassle-free operation of this type of card helps its receiver to immediately make a decision on sourcing goods and services from you if they need to.
Unlike a paper-printed card, which carries mostly the company’s name and its owner’s name and highlights only a few products or services, a digital card is comprehensive.
If the receiver is interested in sourcing some product or service, he can immediately contact you (thus generating a lead). The two-way contact sharing made possible by such a digital card can help speed up lead generation.
Moreover, according to Market Research Future (MRF), the demand for virtual or digital cards is growing worldwide as people find it very useful for their business purposes, including the generation of leads. The MRF report says: The digital business card market is predicted to reach USD 389.3 billion by 2032, registering a 10.01% CAGR during the forecast period 2024–2032.
Here are seven ways to get the best result of lead generation by making use of a digital business card:
1. Data Tracking
Your digital business card can be used as a major tool or device to know who visited your site or checked about the goods and services that you provide. Supposing someone has checked it twice, it indicates that the person or company is interested in sourcing products or services from you.
Based on data tracking and its analysis, you should immediately contact that person or promoter of the company. Such a card also gives you a feature of a call-to-action button. Clicking on this button clearly indicates persons interested in sourcing your products or services.
2. Data Insight-Based Lead Collection
Collection of leads is possible only when you know the requirements of a purchaser on the particular nature of services and products vended by you.
A QR and NFC-embedded card can enable a future buyer to know all about your products and services. You can create a list of such probable buyers and contact them subsequently.
The digital streamlining of two-way information sharing eliminates unnecessary time consumption. A vendor comes directly into contact with a possible buyer. Just by tapping or scanning the QR code, the person receiving your digital business card can gather all the information within a matter of a few seconds.
Interests shown by the party interested in sourcing your product or services or generating leads are done quickly. This is an ideal way of generating leads. If you get a digital card from a businessperson, you can analyze the nature of his business, products, and services. If you are vending a service or producing some products that may interest him, you can certainly make contact with him right away.
3. Integrate with CRM System
To get the best result of lead generation, you must integrate your electronic card with the CRM system. If you have done this integration, no customer query can be overlooked.
You also get a full data set of such trade queries, and based on the data, you should immediately plunge into CRM-relationship-related actions. If you do this, you will not miss any leads. The higher your CRM relationship activity, the higher the chances of generating more leads.
4. Personalized Lead Generation
You can easily do this with the help of your digital card.
It would be better if you took the following steps for this:
- Step 1: Personalized Introduction
- Step 2: Links to social media platforms
- Step 3: Reviews of Your Products and Services
- Step 4: Your videos
5. Lead Scoring Strategy
This method can help you in a number of ways, including short-listing serious leads, the result of lead-outreach efforts, and identifying which lead is willing to take queries into the stage of actual sales. You can get higher lead scores by this method.
In fact, this strategy clarifies the actual position of a lead generated: whether the lead is going to mature immediately or at a later stage and the least chances or negative chances of converting the lead into an actual buyer.
6. Lead Management through Buyer Persona
An analysis of the persona of a prospective buyer or lead is very important to convert it into actual sales. Through analysis of the lead’s persona, you can form an idea of the chances of leading the lead to an actual business or final sale of your product or service.
Once you have analyzed the probable customer, you know the customer’s behavioral pattern, the seriousness of the buyer, consumer habits, and also a glimpse of the buyer’s purchasing power.
If you know your lead is not serious or simply making inquiries with no seriousness to actually procure the service or product, you can put such a lead on the list of latent buyers (non-serious ones).
7. Analyze Q-A Trend
You can gauge the seriousness of your lead through the Question-Answer session you had with him.
A serious buyer will always inquire about products or services and ask questions to know whether the specific service or product suits him or not. You should also critically analyze your own answers to know whether you have been on the right path to mitigate the buyer’s queries. You must always be ready to walk the extra mile to answer the buyer’s queries.
Conclusion
Certain in-built features of digital cards, like instant information sharing, multimedia elements, rich media integration, and analytics and insights, can help you generate market leads. You don’t get these digital features in the paper-made card. A digital card is embedded with all corporate information that you require to quickly generate leads. A tap or a QR code scan can ensure the receiver of the digital card knows all about your company and products and services. If they want to source goods and services from your company, they can easily and instantly contact you. This can facilitate quick lead generation.
